Apprikot

Product Systems

We build digital products that feel inevitable.

SELECTED WORK

Atlas  

A banking experience redesigned for instant clarity.

Lumen

A system that removes friction from patient interaction.

North

A conversion-focused experience built for speed and clarity.

Forma

An interface that disappears, leaving only the work.

Case studies

Selected — 2024–2025

01

Atlas  

Complete redesign of a retail banking platform. Reduced average task completion time by 40% through ruthless information hierarchy.

02

Lumen

Patient engagement system built for a network of 200+ clinics. Zero training required. Adoption hit 94% within the first month.

03

North

End-to-end commerce experience for an Australian fashion brand. Checkout redesigned from 7 steps to 2. Conversion up 31%.

 

04

Forma

Workflow tool for enterprise teams. The UI intentionally recedes — users describe it as thinking without software.

 

Clarity over complexity.

Speed is design.

Invisible engineering.

Every product begins as a simulation.

Selected engagements

Build what feels inevitable.

Not every product deserves to exist.
The right ones deserve to be exceptional.

We partner with ambitious teams building products that create
meaningful business outcomes.

We partner with ambitious teams building products that create
meaningful business outcomes.

Project Submission Form

We review every submission personally.
If there's a strong fit, we'll reach out.